Yahoo Gets Fishkin In Water, Gmail Theater Links Info, Bury Brigade of Digg
Yahoo Search managed to get SEO professional Rand Fishkin in hot water with his fiancee. Rand’s lady searched Yahoo for “Vanessa Fox” and according to Rand she was not very pleased when an alternate...
View ArticleGetting More From Pay Per Click Marketing
“You can’t manage what you can’t measure.” Those thought-provoking words are from Kevin Lee of Didit.com in an interview with Mike McDonald during the 25th Annual ACCM Conference. Many people simply...
View ArticleGoogle AdWords Update
WebProNews has emphasized the importance of keyword research many times. In order to reiterate its power and to share some new offerings from Google, we interviewed Frederick Vallaeys, the AdWords...
View ArticleTaking Search Advertising to the Next Level
Search advertising has been a very successful business within search engine marketing. But can it be improved moving forward? Nick Fox, the Business Product Management Director of Google AdWords,...
View ArticleHow Negative Keywords Could Save You Money
Negative keyword lists are a growing strategy for pay-per-click ad campaigns. The reason for that growth is simply a result of better ad targeting. According to Ken Jurina, the President and Founder of...
View ArticlePaid Search Moving in New Direction
When Google rolled out its Conversion Optimizer, it got David Szetela of Clix Marketing really thinking about paid search in a new way. Although it was Andrew Goodman‘s original idea, the two converged...
View ArticleChanges Coming for Online Advertising
It has been an exciting year for Google AdWords with the release of its new interface and several new tools, but it looks to get even more interesting over the next year. Frederick Vallaeys, the Senior...
View ArticleQuick Mobile and Maps Tips
WebProNews had the opportunity to catch up with Kate Morris at SMX East. She shared with us a couple of tidbits that she thought were important regarding mobile and maps. If you are familiar with...
View ArticleHow Changes to Quality Score Affect You
Quality score has experienced several changes over the past few years. At SMX Advanced, WebProNews caught up with Benny Blum of eSearchVision, to talk about these changes and how they are affecting...
View ArticleTaking Keyword Research to Next Level
Are you getting the most from your keyword research? There are many tools that people can master, but to truly advance, people need to find the keywords their customers are looking for, their...
View ArticleWhat Mobile PPC Can Do for You
Have you thought seriously about mobile PPC? If you haven’t, you should. According to Cindy Krum of Rank-Mobile, it gets ads not only on smartphones, but also on the less sophisticated feature phones....
View ArticleRecent PPC Changes and How They Affect You
To be successful in paid search, marketers need to, obviously, have a presence on Google. As Christine Churchill of KeyRelevance points out, Google controls anywhere from 60-80 percent of the paid...
View ArticleWhy Tools Aren't Enough for Enterprise PPC
Enterprise PPC campaigns are very complex and competitive. For these reasons, Eric Enge of Stone Temple Consulting said that marketers should be using tools to make their PPC efforts more effective....
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